Cosmetics / Mission-driven e-commerce

Purpose-driven solid cosmetics brand · Independent founder · ~23 000 followers · France launch

A mission-driven brand ready to sell without betraying its message.

Duration : In progress (launch 2026)

The context

A brand carried by a loyal community and a genuine social mission, but with no solid shop and no clear way to show its impact without slipping into greenwashing.

The challenge

Give the brand a shop worthy of its mission, tell its impact factually, and succeed at the France launch.

What we did

Together we validated the shop mockup and built the entire responsible communication, with an impact dashboard that quantifies, for each order, what is concretely avoided and donated. We're in partnership on the launch: we support the brand all the way to going live and beyond, with AI integrating step by step.

The results

Mockup validated

shop ready for France

~23 000

followers to convert into customers

1 click

to see the impact of every purchase

« My fear was that a shop would harm the message. Now the impact shows on every order, and WEDOOALL moves with me, not ahead of me. »
The founder

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