Launch of a travel-accessories brand · D2C brand in creation · direct online sales · FR + ES
Validate the market with data, then launch on solid ground.
The context
A promising product idea in an already crowded market. The real risk: investing before knowing whether the market and the price hold up.
The challenge
Decide on figures rather than gut feeling, then set up a clean shop ready to host automation and AI agents later.
What we did
We started with a data-backed market study to make the go/no-go call, then set up an “AI-ready” shop (support, search and logistics pluggable later without rebuilding anything), listed in French and Spanish. The project also serves as a reusable foundation: what we learn here benefits the next launches.
The results
68/100
conditional go validated by the data
FR + ES
two markets mapped before investing
AI-ready
scalable foundation, no rebuild
« I wanted to rush in. The data spared me a costly mistake and told me where to start. We launched knowing exactly where we were going. »
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